The Story Behind
Andina Paid Media

Discover our mission, values, and the expertise behind our
strategy-first approach to marketplace growth.

A little more about who we are.

About us

Andina Paid Media was founded in 2023 with one clear goal: to help brands scale with confidence across Amazon, Walmart, and Mercado Libre through powerful paid media strategies and full-funnel execution.

Our CEO, Valeria López, brings over 10 years of hands-on experience in Amazon advertising, eCommerce growth, and marketplace leadership. After working with hundreds of brands and managing millions in ad spend, she launched Andina to offer something different—a boutique partner focused on performance, transparency, and long-term brand equity.

¿Why Work With Us?

Growth-Obsessed

We don’t just run ads—we build strategies that unlock real, measurable growth.

Data-Driven & Transparent

We use performance insights to drive smarter decisions, every step of the way.

LATAM Roots, Global Reach

Bilingual, bicultural, and marketplace-native—we bridge local knowledge with global execution.

Driven by Purpose, Inspired to Grow

Core beliefs that fuel our passion and direction.

Mission

We help brands win on Amazon, Walmart, and Mercado Libre through smart advertising and strategic execution that drives measurable growth.

Vision

To walk alongside brands in their growth journey — offering clarity, strategy, and a team that treats your business like our own.

Values

Our values guide every decision — blending strategy, empathy, and performance to build brands that grow with purpose.

  • Client Partnership
  • Strategic Execution
  • Transparent Communication
  • Cultural Fluency
  • Entrepreneurial Spirit

Our Team

Our teammate brings expertise, dedication, and passion to every project. With a collaborative spirit and deep industry knowledge, they help drive success and foster strong client relationships.

“I created Andina to be the partner I wish I had when I was on the brand side: strategic, hands-on, and always thinking ahead.”

— Valeria López, Founder & CEO

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“Mayerly leads project coordination and paid media strategy execution across marketplaces. She also conducts managerial analysis to guide strategic decision making and ensure every action aligns with brand growth goals.”

— Mayerly Lopez, Project Manager & Paid Media Strategist

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“Valentina manages marketing initiatives that strengthen Andina’s brand presence. She supports cross channel communication and ensures our messaging remains consistent, compelling, and aligned with our strategic goals.”

— Valentina Garcia, Marketing Coordinator

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“Valentina manages marketing initiatives that strengthen Andina’s brand presence. She supports cross channel communication and ensures our messaging remains consistent, compelling, and aligned with our strategic goals.”

— Francisco Rios, Performance Data Analyst

A little more about who we are.

About us

Andina Paid Media was founded in 2023 with one clear goal: to help brands scale with confidence across Amazon, Walmart, and Mercado Libre through powerful paid media strategies and full-funnel execution.

Our CEO, Valeria López, brings over 10 years of hands-on experience in Amazon advertising, eCommerce growth, and marketplace leadership. After working with hundreds of brands and managing millions in ad spend, she launched Andina to offer something different—a boutique partner focused on performance, transparency, and long-term brand equity.

The name Andina is inspired by the Andes Mountains, the longest and tallest mountain range in Latin America. These peaks represent strength, endurance, and elevation—exactly what we aim to deliver for our partners.

At Andina, we believe every brand has the potential to rise. Our job is to build the roadmap, optimize the climb, and help you reach new heights of success—just like the Andes.